Company Sweepstakes Promotion

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If you have been reading Instant Win Sweepstakes for a while, you must already know that running a sweepstakes promotion can be good promotional tool for your business. If you have decided to run a sweepstakes or contest, it’s good to know how to get the word out about your sweepstakes promotion.

Online sweepstakes promotion

The easiest way for sponsors of sweepstakes and contests to promote their giveaways is to do nothing at all. Once you have created a giveaway page, your promotion will be indexed by Google and the other search engines. After indexing, your giveaway will show up in normal search results. Some people who don’t know much about the Internet run their sweepstakes and contests this way, and they have poor results because their giveaway is simply not being found by the public, and would probably appear behind hundreds of other similar results.

A better way to get the word about a sweepstakes promotion is to have it listed at sweepstakes websites, such as Sweepstakes Advantage. You use list at sweepstakes sites, you connect immediately to thousands of people who are looking for sweepstakes and contests like yours, and they are categorized by site edits according to the rules you list at your site. This is also a good thing to do from a long term traffic standpoint, as your site will receive a permanent back link after being listed. Most of the sweepstakes sites require that site owners become members before their giveaway can be listed, so go ahead and sign up if you have a sweepstakes or contest to promote. The site owners may ask you to post a back link to their site in exchange for the listing. As far as I know, they do not require that you keep the link up after the giveaway has concluded.

Lots of people these days are running their sweepstakes and contests at Facebook. Both sites are also super for sweepstakes promotions, as they half double benefits built in: You get the viral benefits of social marketing (tell a friend, “Liking”, comments, et al.), and the easy to use Wildfireapp software to set up your promotion.

sweepstakes promotion

Sweepstakes promotion

If you are the owner of a “mom” blog or any other small site, it’s smart to use social marketing sites like the above to promote yourself. Giving entrants the opportunity to enter in a variety of ways (“Liking”, tweeting, newsletter sign-ups) is a reliable way to get the word out about your sweepstakes promotion. Of course, you need a Twitter and Facebook page for your site that leads to your giveaway.

One of the best features of conducting sweepstakes promotion at sweepstakes sites, Facebook and Twitter is that you can list your giveaways for free. It just takes a bit of technical skill and coordination to set these up. Tracking all your customers’ entries can be a little tricky, however. Software like Contest Burner makes it easy to record all the entries so no legitimate entrant gets cheated out of their chances to win.

Using the right tools, sweepstakes promotion can be easy even for a novice. If you ran sweepstakes and contests in the past and didn’t get enough entries. Or if you’d like to run a giveaway now, be sure to use all the outlets at your disposal to promote your competition.

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