Tolerating Sweepstakes and Contests Dry Spells

People enter sweepstakes and contests with high hopes of winning a new car, cash and family vacations. Little prizes keep them going, stoking their hopes for a really big one. But everybody who's been playing sweepstakes and contests for a while hits a dry spell when they can't even win a small prize. This is a real downer, and it takes professional fortitude to get through it.

Giveaway Items Should Be Your Products

If you're a business owner or merchant looking to run a contest or sweepstakes, the best giveaway items are things or services you sell. I have seen many companies running business giveaways doing the opposite: Buying merchandise as a prize, when customers would be happy and willing to receive what the company actually produces.