It’s Illegal To Charge To Enter A Sweepstakes

No matter how big or small a company may be, it’s still illegal for for-profit companies to demand a purchase to enter a sweepstakes. Over the years, I have seen companies of all sizes violating this law, which falls under federal consumer trade law as administered by the FTC (Federal Trade...

How To Run A Compliant Blog Sweepstakes

If you have a blog website, running a giveaway is an excellent way to bring visitors to your website. Everybody loves sweepstakes, and blog sites have been giving away some great stuff. A lot of the prizes are targeted to women with children, but those with no kids can find lots of stuff that interests them....

How Sweepstakes Administrators Should Notify Winners

Let’s say you’re running your own sweepstakes or contest, and you’ve picked a winner. Now what? You’ve got to notify the lucky winner, and hopefully get a response in case you need shipping info or whatever. Most sweepstakes administrators prefer to notify winners using email. If you...

Sweepstakes Administration And The Rules

If you’re in charge of sweepstakes administration, and new at it, you may be wondering where to start. There are a few very important things to know before your giveaway goes live. The first most important thing to do is lay down what you’re giveaway is about in the sweepstakes rules. The rules...
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